Prasoon joshi,A maverick.

Prasoon Joshi is one person whose creative endeavors are a treat to witness.

This small town guy from Almora is Executive chairman and Creative Director South East Asia for Maccann Erickson.

Prasoon is a man juggling two careers and more importantly, excelling at both. Joshi now a veteran in the advertising industry, is moving on to newer heights, taking up his obsession for music, and is already making noticeable headway as a renowned lyricist.

Though we are aware of his Ads and campaigns its a surprise to note that he has done these too. Dialogue WriterRang De Basanti (January 26, 2006) (Released) LyricistAdharm (2007) (Stuck/On Hold) Sunglass (2007) (Under Production) Fanaa (May 26, 2006) (Released) Rang De Basanti (January 26, 2006) (Released) 99.9 Fm - Nothing Is 100% (June 17, 2005) (Released) Rok Sako To Rok Lo (December 10, 2004) (Released) Phir Milenge (August 27, 2004) (Released) Hum Tum (May 28, 2004) (Released) Kyon? (August 29, 2003) (Released) Love At Times Square (February 14, 2003) (Released) Lajja (August 31, 2001) (Released) Bhopal Express (December 2, 1999) (Released) .

Its also wonderful to note his clever and witty ads here is a glimpse.Prasoon Joshi calls it the "moment of his life". He was at the Hapur railway station waiting anxiously for the train to start. Sitting inside his air-conditioned compartment, Joshi says he could almost touch and feel the searing heat outside. Just as the train was leaving the station, Joshi saw a porter sound asleep, covered by the shadow of a mountain of gunny bags stacked next to him.
A few days later, Coca-Cola went on air with its new commercial that showed a man sleeping peacefully on a busy pavement, with a pile of coke bottle crates protecting him from the blazing sun. The one-line caption with the ad said: "Thanda Matlab Coca-Cola". The ad, whose idea Joshi got from the fleeting glimpse of a porter at Hapur, went on to win the Golden Lion at Cannes in 2003, writes Business Standard.

Prasoon is a maverick because "Running against time is obviously quite natural for a man who belongs to so many worlds: that of poems (he has already authored three books and is now finishing the fourth one); film lyrics (he won the Screen award last year for Hum Tum and has just finished penning the dialogues and songs for Rang De Basanti, the next Aamir Khan movie; and songs (he sings most of his ad jingles".

The maverick calls his confused state of mind his creative hunch."Finality kills creativity. I want to be confused, by choice."Multitasking is the bible of Prasoon who adheres to it in true spirit as he also find time to appear in page three dos.Read his candid interview to get more idea.

We are so overwhelmed by our day to day life that we let our creative side perish under the burden here we must take inspiration from Genius like Prasoon a real achiever.