Sunday, May 27, 2007

Chini kum

This is a good endeavour by Balki to challenge his creative horizon.As a smart ad Man Balki has initiated some good Brand association like the one with my own company Zydus cadila for our brand called Sugar free which happens to be the market leader in the low calorie sweetner segment.The brand sugar free has become synonymous with low cal sugar so much so the a giant like Amul is fighting with us for the use of tag sugar free for there range of ice creams.I wonder who was the genius who proposed this simple but coveted brand name.Need to talk to some guys in cosmetic division.Oh but he have they returned from the premier of Chini kum?And if yes then they need to chill out for few days as meeting with Big B is always intoxicating!!!

Wednesday, May 9, 2007

Sugarfree ants.

Sugar Free: Ants, Arrow

Asia | Food | Ambient


Sugar Free: Ants, Arrow

Everyone's switching to Sugar Free. Tastes as good.

Live ants form the visual on this outdoor advert. Check out the video too.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
Released: March 2007


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