Sunday, March 30, 2008

Trade shows and retail Mela.

All along during my sales and marketing experience at Pharma giant Zydus, i had the opportunity to attend many a national and international meets and conferences.The venue generally are the big five star hotels.For the field guys its alwys a big incentive to be in an ac environment and enjoy world cuisines.
One thing which differentiates the crowd movement towards the stall is always the booth style.
The larger and bolder the display more the foot fall.We as visual people are always attracted to bright and pleasant colours.
The green environment represents health and healing so you have the green drapes at hospitals.
I recall booth designs make a special impact.There was a booth for orange drink which was an Orange which was huge but had space for people to sit inside and serve fresh juice.It was so unique that it guided a lot of crowd to its stall and invariably people ordered juice.
I enjoyed the trade show-exhibits be it pharma or any sector.The trade shows and exhibits give a platform for knowledge sharing and transfer of technology.
The retail trade show draws huge crowds and it turns into a big Mela with hefty discounts and bargains.
The times property Mela at Mumbai gathers a lot of potential buyers a and sellers of real state and works as a big platform to uplift the industry.
In west there are sex trade shows also,though India has a long way to go.

Saturday, March 29, 2008


The Habit of Excellence...

"If you are going to achieve excellence in big things,
you develop the habit in little matters. Excellence is
not an exception, it is a prevailing attitude."

- Colin Powell

"Excellence is an art won by training and habituation.
We do not act rightly because we have virtue or
excellence, but we rather have those because we have
acted rightly. We are what we repeatedly do.
Excellence, then, is not an act but a habit."

- Mahatma Gandhi (1869-1948)

"Champions do not become champions when they win the
event, but in the hours, weeks, months and years they
spend preparing for it. The victorious performance
itself is merely the demonstration of their
championship character."

- T. Alan Armstrong


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