Then we saw the advent of the Direct TV!!
So here the customer had access to the chosen set of channels and digital picture quality and sound.
Even if the power in a particular area was out the end user can run his backup power and enjoy Direct TV.The welcome change from the earlier inefficient service to a professionally run 24*7 customer care service coxed many TV homes to upgrade to satellite TV service.
Now the discerning customer want to have the same sophisticated experience at most touch points like club,hotel and restaurants?
The problem is that the public broadcasting thru a non commercial Direct TV is illegal.
So the customers miss the higher quality experience as seen at home,resulting in less customers on crucial game days.
Now the same Direct TV is offering the Direct TV Business.This new offering is designated for commercial use and its success will be out in the open in few months.The Commercial Direct TV has many offers suitable for bar r,restaurants and most commercial places.
The changing world of digital entertainment will have a long term effect on the DirectTV Business.