Friday, September 9, 2011

Trade show's how they have transformed!

During last few days Mumbai witnessed the Agritech 2011 trade show at The NSE ground at Goregaon,Mumbai. As the name suggest this trade show's main attraction was the new emerging technology developed indigenous as well as overseas.

What amazed me is the new modes of display and the vivid details in the montage as compared to years ago. Now the poster at the trade show display are so livid and true to life as compared to the dull and uninspiring banners earlier,thanks to elegantly designed exhibit booths.
The ambiance itself has changed thanks to the centrally air-conditioned huge halls which have the capacity to hold 100s of booths. 

I was also impressed by the through security arrangements at the venue in light of the world wide terror alert considering 9/11 anniversary.
The participation by small entrepreneurs was the highlight of the show which showed the dogged  determination a win of creativity for the un organised sectors. The farmers cum entrepreneurs were not so conversant with presentation but were bang on with the technical aspects.

One of the new display technology which won accolades was the use of truss lighting which increased the over all ambient feel.
This exhibit proved fruitful for many companies as they booked huge orders from Indian as well as multinational companies. There was also a slew of MOU signing for sharing technology and infrastructure.
We wish to see more such well thought out and beautifully designed trade shows..Cheers!!


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